Data Protection - How to navigate Data in the tides of GDPR | Siobhan Solberg

There few things that send (marketing) analysts shivers down
their spine line the dreaded GDPR. The European archenemy of data
people. But why is something like the GDPR even necessary and how
can we handle it without burning our fingers? In this weeks
episode your host Christian Krug interviews Siobhan Solberg, Data
Protection Consultant at Raze on this hot topic.


Many people especially in Europe know this: You want to get
something signed or book a service or an appointment and you get
immediately handed a formular for giving consent to data storage.
Let’s face it – it’s terribly annoying. Since the introduction of
the GDPR those consent sheets are everywhere.





Interestingly, this wouldn’t always be required and was not
intended by the regulation at all. This bill was made to protect
people’s data from misuse and not to annoy them with more
paperwork. Unfortunately, some people didn’t bother to read it
properly or prefer to play it save, as written consent is the
fallback solution.





But why is that data protection even necessary? Because
businesses developed a habit of doing shady things with our data.
And some data is so crucial that it’s protection is required to
keep people save from dire consequences.


The not so dramatics things include personalized advertisements.
Where this might be ok for adults, young people can be influences
more easily and thus require more protection.





Also when crossing cultural borders, some data suddenly goes from
harmless to life-threatening, if shared with the wrong people. If
you live in a very liberal area orientation or ethnicity might
not play a role. In certain regions all of a sudden people can
face severe consequences if those information is shared all to
openly.





And to protect people and their data from potential misuse the
GDPR was designed. In itself it is nothing bad, and scaring
people with huge fines surely didn’t help. So if we manage to get
better grasp on the potential power of data and see why it should
be protected we might see more manageable implementations of that
bill.








Profiles:





Zum LinkedIn-Profil von Siobhan:
https://www.linkedin.com/in/siobhans/





Christian at LinkedIn:
https://www.linkedin.com/in/christian-krug/





Unf*ck Your Data at Linkedin:
https://www.linkedin.com/company/unfck-your-data





Book recommendation:





Siobhan book recommendation: Pippi Longstocking – Astrid Lindgren





The “UYD” bookshelf at Melena’s store:
https://gunzenhausen.buchhandlung.de/unfuckyourdata








Where to find UN#CK YOUR DATA:





Podcast at Spotify:
https://open.spotify.com/show/6Ow7ySMbgnir27etMYkpxT?si=dc0fd2b3c6454bfa





Podcast at iTunes:
https://podcasts.apple.com/de/podcast/unf-ck-your-data/id1673832019





Podcast at Deezer: https://deezer.page.link/FnT5kRSjf2k54iib6





UYD at Youtube: