S3E3: Evolving B2B Marketing Trends: Staying Ahead in 2024

In this episode, we discuss the challenges in B2B marketing and
lead management, particularly in uncertain times. We talk about
the changing landscape of lead generation, emphasizing the
importance of personalization and data enrichment. We also
explore the need for a robust lead management process and the
five success factors that contribute to its effectiveness. At the
end, we provide examples of successful lead management
strategies, including the use of marketing automation reports and
thought leadership on social media.





Takeaways


Spammy outbound emails and generic ads are ineffective in B2B
marketing.

Personalization and data enrichment are crucial in lead
generation.

A robust lead management process is essential for success.

The five success factors in lead management are lead
research, lead generation, lead engagement, lead scoring, and
lead automation.

Examples of successful lead management strategies include
using marketing automation reports and investing in thought
leadership and content creation.






Read more about it in our blog article:
https://www.cotide.com/en/blog/evolving-b2b-marketing-trends-staying-ahead-in-2024





Watch on Youtube at: https://youtu.be/o7HzxIfEhcs