S3E4: Untapped Goldmine: Leveraging LinkedIn for Business Growth

In this episode, the hosts discuss how to effectively use
LinkedIn for business growth. They highlight the challenges faced
by many users, such as not using LinkedIn to its full potential
and not posting regularly. The conversation is divided into
several chapters, covering topics such as establishing
consistency and thought leadership, creating engaging content,
hacks and tips for success, going viral on LinkedIn, and
converting the LinkedIn audience into leads. The hosts also
provide examples of successful LinkedIn strategies used by Jason
Lemkin, Matt Lerner, and Alan Frei.





Takeaways:


Consistency is key on LinkedIn. Posting at least once a week and
being active on the platform helps establish thought leadership
and reach the target audience.


Creating engaging content is crucial. Posts should address the
audience's problems, share stories, and provide valuable
insights.


Hacks and tips for success on LinkedIn include using personal
profiles instead of company pages, starting posts with an
attention-grabbing teaser, and engaging with other posts before
publishing your own.


Going viral on LinkedIn requires a mix of personal and
work-related stories, great copywriting, and riding the wave of
trending posts.


Converting the LinkedIn audience into leads can be done by being
proactive in reaching out to those who engage with your posts and
starting conversations.


Examples of successful LinkedIn strategies include content
repurposing, leveraging newsletters and LinkedIn posts, and using
engaging and storytelling approaches.





Chapters


00:00 Introduction: The Challenges of Using LinkedIn for Business
Growth


03:08 Chapter 1: Establishing Consistency and Thought Leadership
on LinkedIn


06:32 Chapter 2: Creating Engaging Content on LinkedIn


13:31 Chapter 3: Hacks and Tips for LinkedIn Success


19:16 Chapter 4: Going Viral on LinkedIn


21:27 Chapter 5: Converting LinkedIn Audience into Leads


23:27 Example 1: Jason Lemkin's Content Repurposing Strategy


24:21 Example 2: Matt Lerner's Newsletter and LinkedIn Posts


25:09 Example 3: Alan Frey's Engaging and Storytelling Approach


26:07 Conclusion