S3E6: The Hyper-Personalization Edge in B2B Growth Strategies

In this episode, the hosts discuss hyper personalization in B2B
marketing. They explain that hyper personalization is the digital
equivalent of a personalized relationship, where data is
collected and used to deliver relevant and valuable messages. The
hosts also highlight the practical use cases for hyper
personalization and the steps involved in achieving it.





Takeaways





Hyper personalization in B2B marketing involves using data to
deliver relevant and valuable messages to leads.


Practical use cases for hyper personalization include sending
unique and personalized messages, nurturing leads based on their
context, and avoiding mass spammy outreach.


The three steps to achieve hyper personalization are contact
research and enrichment, learning and categorizing conversations,
and identifying ready-to-buy leads.


Hyper personalization improves the customer experience, increases
conversion rates, and provides a competitive advantage in the
market.





Chapters





00:00 Introduction to Hyper Personalization


01:40 Understanding Hyper Personalization


03:01 Practical Use Cases for Hyper Personalization


04:18 Step 1: Contact Research and Enrichment


05:32 Step 2: Learning and Categorizing Conversations


08:21 Step 3: Identifying Ready-to-Buy Leads


09:30 The Impact of Hyper Personalization





WATCH ON YOUTUBE: https://youtu.be/i1MI6evlZLA