S3E7: How to Find Message-Market-Fit Through Iteration

In this episode, we discuss the importance of iteration in B2B
marketing and how it can lead to success. We emphasize the need
to quickly try out new experiments, features, and sales pitches
to find product market fit and message market fit. We share their
process of fast iteration, which involves trying out multiple
experiments within a short period of time and learning from the
results. They also highlight the importance of testing and
iterating to find what resonates with the target audience and
stand out in a crowded market. Finally, we discuss the challenge
of achieving message market fit and the need for concise and
compelling messaging.





**Takeaways**


Iterating quickly and trying out new experiments is crucial for
finding product market fit and message market fit in B2B
marketing.


A process of fast iteration allows for trying out multiple
experiments within a short period of time and learning from the
results.


Testing and iterating is necessary to find what resonates with
the target audience and stand out in a crowded market.


Developing a testing mindset and adopting a culture of iteration
is essential for success in B2B marketing.





**Chapters**


00:00 The Importance of Iteration in B2B Marketing


02:30 The Process of Fast Iteration


06:59 Testing and Iterating for Relevance


09:12 Developing a Testing Mindset