S3E8: How to Master Benchmarks for B2B Lead Generation

In this episode, the hosts discuss the growing popularity of
benchmarks for B2B lead generation. They explain that benchmarks
provide unique and actionable insights that help businesses
differentiate themselves and position as experts in their
industry. The conversation then delves into the birth of
benchmarks and how they can be used for lead generation. The
hosts also interview Janine Tricoire from Peakora who shares her
experience with launching a benchmark called the Scaling
Readiness Check. They discuss the goals and purpose of the
benchmark and the steps involved in publishing the report. The
episode concludes with a discussion on the do's and don'ts of
launching a benchmark and an introduction to Cotide benchmarking
solution.





Takeaways


Benchmarks are becoming more popular in B2B lead generation
as businesses seek unique and actionable insights to
differentiate themselves.

Benchmarks can position businesses as experts in their
industry and help them set new trends.

Launching a benchmark requires careful planning and
preparation, including defining goals, developing questionnaires,
and determining promotion channels.

Nurturing leads and providing personalized follow-ups are
crucial for successful benchmark campaigns.






Chapters


00:00 Introduction


00:57 The Scaling Readiness Check Benchmark


03:48 Steps to Publish a Benchmark Report


05:49 Challenges and Benefits of Launching a Benchmark


07:24 Do's of Launching a Benchmark


12:19 Don'ts of Launching a Benchmark


15:15 Conclusion and Introduction to Cotide's Benchmarking
Solution





Watch on Youtube: https://youtu.be/1R3p2EEcJgc





Read the blog article:
https://www.cotide.com/en/blog/how-to-master-benchmarks-for-b2b-lead-generation