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S3E8: How to Master Benchmarks for B2B Lead Generation

S3E8: How to Master Benchmarks for B2B Lead Generation

AI GTM Lab vor 2 Jahren

0:00

16:45

In this episode, the hosts discuss the growing popularity of
benchmarks for B2B lead generation. They explain that benchmarks
provide unique and actionable insights that help businesses
differentiate themselves and position as experts in their
industry. The conversation then delves into the birth of
benchmarks and how they can be used for lead generation. The
hosts also interview Janine Tricoire from Peakora who shares her
experience with launching a benchmark called the Scaling
Readiness Check. They discuss the goals and purpose of the
benchmark and the steps involved in publishing the report. The
episode concludes with a discussion on the do's and don'ts of
launching a benchmark and an introduction to Pedalix benchmarking
solution.

Takeaways

Benchmarks are becoming more popular in B2B lead generation
as businesses seek unique and actionable insights to
differentiate themselves.

Benchmarks can position businesses as experts in their
industry and help them set new trends.

Launching a benchmark requires careful planning and
preparation, including defining goals, developing questionnaires,
and determining promotion channels.

Nurturing leads and providing personalized follow-ups are
crucial for successful benchmark campaigns.

Chapters

00:00 Introduction

00:57 The Scaling Readiness Check Benchmark

03:48 Steps to Publish a Benchmark Report

05:49 Challenges and Benefits of Launching a Benchmark

07:24 Do's of Launching a Benchmark

12:19 Don'ts of Launching a Benchmark

15:15 Conclusion and Introduction to Pedalix's Benchmarking
Solution

Watch on Youtube: https://youtu.be/1R3p2EEcJgc

Read the blog article:
https://www.pedalix.com/en/blog/how-to-master-benchmarks-for-b2b-lead-generation

AI GTM Lab — Marc Gasser (marcgasser.com) in conversation with
founders, operators, and strategists rebuilding GTM from the
ground up.

YouTube: https://www.youtube.com/@pedalix

Spotify:
https://open.spotify.com/show/2Z92ZjKTJyRBDIAdzMYeM9

More: https://www.gtm.science/podcast