S3E9: From Broad Lists to Buying Signals: How AI Offers More for Less

In this episode, Valentin, Marc & Virginie discuss buying
signals in B2B marketing and how to find and use them
efficiently. They explain that buying signals are indicators that
a potential customer is interested in purchasing a product or
service. The hosts emphasize the importance of understanding the
specific buying signals for each company and product. They also
highlight the challenges of finding and analyzing buying signals
manually and introduce new technologies that can automate the
process. The episode concludes with a discussion on the benefits
of using buying signal data to personalize emails at scale.


Takeaways:


- Buying signals are indicators that a potential customer is
interested in purchasing a product or service.


- Understanding the specific buying signals for each company and
product is crucial for effective marketing.


- Automated tools and technologies can help efficiently find and
analyze buying signals.


- Using buying signal data allows for personalized marketing and
sales efforts at scale.





Read the blog article on that topic:
https://www.cotide.com/en/blog/from-broad-lists-to-buying-signals-how-ai-offers-more-for-less


Watch on Youtube: https://youtu.be/eP4xh4jsfy4