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S3E10: Exclusive Workshops: Mastering Demand Capture

S3E10: Exclusive Workshops: Mastering Demand Capture

AI GTM Lab vor 2 Jahren

0:00

6:31

In this episode, the hosts discuss the concept of demand
capturing and how it differs from demand generation. They
highlight the challenges of capturing demand and the need for a
strategy that is not too pushy or salesy. The hosts then
introduce exclusive workshops as a middle stage between webinars
and demos, explaining the benefits of positioning oneself as an
industry expert and generating high-quality leads. They also
provide insights into structuring an exclusive workshop and
emphasize the importance of follow-up and engagement.Takeaways-
Demand capturing is the process of finding and capturing the
demand of interested prospects who are not yet ready for a demo.-
Exclusive workshops are a valuable strategy for engaging with
potential clients, positioning oneself as an industry expert, and
generating high-quality leads.- Structuring an exclusive workshop
involves inviting a small group of participants, providing
relevant and specific content, and facilitating interactive
discussions.- Follow-up and engagement after the workshop are
crucial for converting prospects into customers.Chapters00:00
Introduction to Demand Capturing01:01 Challenges in Demand
Capturing04:12 Structuring an Exclusive Workshop06:06 Follow-up
and Engagement

WATCH: https://youtu.be/z6DzZpeNvr0

READ THE BLOG ARTICLE:
https://www.pedalix.com/en/blog/exclusive-workshops-mastering-demand-capture

AI GTM Lab — Marc Gasser (marcgasser.com) in conversation with
founders, operators, and strategists rebuilding GTM from the
ground up.

YouTube: https://www.youtube.com/@pedalix

Spotify:
https://open.spotify.com/show/2Z92ZjKTJyRBDIAdzMYeM9

More: https://www.gtm.science/podcast