S3E10: Exclusive Workshops: Mastering Demand Capture

In this episode, the hosts discuss the concept of demand
capturing and how it differs from demand generation. They
highlight the challenges of capturing demand and the need for a
strategy that is not too pushy or salesy. The hosts then
introduce exclusive workshops as a middle stage between webinars
and demos, explaining the benefits of positioning oneself as an
industry expert and generating high-quality leads. They also
provide insights into structuring an exclusive workshop and
emphasize the importance of follow-up and engagement. Takeaways -
Demand capturing is the process of finding and capturing the
demand of interested prospects who are not yet ready for a demo.
- Exclusive workshops are a valuable strategy for engaging with
potential clients, positioning oneself as an industry expert, and
generating high-quality leads. - Structuring an exclusive
workshop involves inviting a small group of participants,
providing relevant and specific content, and facilitating
interactive discussions. - Follow-up and engagement after the
workshop are crucial for converting prospects into customers.
Chapters 00:00 Introduction to Demand Capturing 01:01 Challenges
in Demand Capturing 04:12 Structuring an Exclusive Workshop 06:06
Follow-up and Engagement





WATCH: https://youtu.be/z6DzZpeNvr0





READ THE BLOG ARTICLE:
https://www.cotide.com/en/blog/exclusive-workshops-mastering-demand-capture