The art of marketing — for good | Raja Rajamannar

The art of marketing — for good | Raja Rajamannar

The art of marketing — for good | Raja Rajamannar
14 Minuten
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TED is a nonprofit devoted to ideas worth spreading. On this video feed, you'll find TED Talks to inspire, intrigue and stir the imagination from some of the world's leading thinkers and doers, speaking from the stage at TED conferences, TEDx events an...

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vor 11 Monaten
Can marketing transcend traditional business goals and actually be
a force for good? Mastercard CMO Raja Rajamannar shares how
purpose-driven initiatives — like “touch cards” for the visually
impaired and debit cards that let people choose how their names
appear — align profit with purpose and position businesses to
create meaningful, positive change. (This conversation was hosted
by TED's Whitney Pennington Rodgers.)

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