The art of marketing — for good | Raja Rajamannar
The art of marketing — for good | Raja Rajamannar
14 Minuten
Podcast
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vor 11 Monaten
Can marketing transcend traditional business goals and actually be
a force for good? Mastercard CMO Raja Rajamannar shares how
purpose-driven initiatives — like “touch cards” for the visually
impaired and debit cards that let people choose how their names
appear — align profit with purpose and position businesses to
create meaningful, positive change. (This conversation was hosted
by TED's Whitney Pennington Rodgers.)
a force for good? Mastercard CMO Raja Rajamannar shares how
purpose-driven initiatives — like “touch cards” for the visually
impaired and debit cards that let people choose how their names
appear — align profit with purpose and position businesses to
create meaningful, positive change. (This conversation was hosted
by TED's Whitney Pennington Rodgers.)
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