Sarah McCartney, Perfumer & Founder of 4160Tuesdays

Sarah McCartney started out in business at age 7, in her words
“buying wooden beads, making them into things and selling them on
to my friends.” That is until her horrified mother found out and
swiftly put a stop to it. Fortunately this didn’t dampen Sarah's
entrepreneurial spirit, and after stints writing for The
Guardian, and LUSH (where she was editor of ‘The LUSH Times’), it
was writing a novel about a problem-solving perfumer which led
her on the path to actual perfumery. She set up 4160Tuesdays in
2010 – its name is taken from the number of Tuesdays we should
expect to see if we live to see 80, stressing the importance of
making the most of every day.The cheery offbeat branding of 4160
Tuesdays is everywhere you look not least in the perfumes
themselves with names like “The Sexiest Scent on the Planet
Ever”, “ Damn Rebel Bitches” and “Tarts Knicker Drawer.” Growing
up in Tyneside, Sarah’s dry northern wit and straightforward
approach makes the world of perfume far less intimidating than
its normal shiny department store dwellings. She is also
co-author of The Perfume Companion - The Definitive Guide to
Choosing Your Next Scent, that she wrote with perfume writer
Samantha Scriven. Last year, the book was a finalist in the UK
Fragrance Foundation Jasmine Awards.Sarah is described by
fragrance writer and expert Lizzie Ostrom as a “punk perfumer”
(although she describes herself as more of a "folk perfumer") and
she can be credited as one of the brands successfully combining
fragrance with tongue-in-cheek British humour – even if this
doesn't always translate elsewhere! We talk about her career
journey, what she learned from Mark Constantine at LUSH and the
challenges of building an indie perfume brand "using her own
voice".


4160tuesdays.com


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