A bit about Viola, our founder

Meet Viola Levy, the founder of Smart Beauty Creative. She shares
her journey into the beauty industry, her passion for it, and
what inspired her to establish her agency.


Having worked in the beauty industry for over 15 years, Viola is
an award-winning journalist, copywriter and brand consultant.


As an established writer, Viola has contributed to all sectors of
the beauty world, with articles appearing in Vogue,
Glamour, The Evening Standard, and
Refinery29. In addition she has written copy for
several major beauty brands and retailers, including
Aromatherapy Associates,
111SKIN, Cult
Beauty, Boots,
By Terry, and
Superdrug, and in 2019, she won a Fragrance
Foundation Jasmine Award for Best Short Piece and was shortlisted
for Best Social Engagement. More recently, she has crafted global
trend reports for a major forecasting agency, focusing on how
consumer needs and habits have changed since the global pandemic.


From her experience as a beauty editor, Viola has interviewed
numerous icons, from Elle
Macpherson, to Millie
Kendall O.B.E, Cult
Beauty founder Alexia Inge and WAH
Nails and Beautystack founder Sharmadean
Reid. She understands not just the beauty world but the
value of a personal brand, and how many female founders are
expected to be brand ambassadors, not just the brains behind the
scenes. Which is why she set up Smart Beauty Creative to champion
female founders and tell their stories, helping to position them
as the future icons of the beauty industry.


To learn more about what Viola and her team do, visit
smartbeautycreative.com or follow us on Instagram
@smartbeautycreative