How should beauty brands approach journalists? With beauty writer Keysha Davis

Beauty journalist and copywriter Keysha Davis brings over 20
years of industry experience to the table. She has collaborated
with numerous hair and makeup brands and her byline has appeared
in a wide range of publications, including Glamour, Stylist,
Hairdressers Journal, and Black Beauty and Hair. Additionally,
she writes trend reports for Cosmetics Design Europe so it’s safe
to say she knows how to sift through a multitude of press
releases and identify compelling brand stories. Keysha excels in
advising on the best ways to approach journalists, particularly
in the realm of Black beauty and hair. In addition to her
freelancing work, she is also working with us here at Smart
Beauty Creative on a new offering, providing consultancy and
auditing services to refine your brand's messaging and boost its
appeal to a diverse market. For more details, email
hello@smartbeautycreative.com


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