What is the Smart Beauty Method? Part 1

At SBC, we work a little differently to the traditional agency
model, based on Viola's experiences working at such agencies as a
copywriter. She witnessed firsthand the pitfalls of the retainer
model: bloated budgets, lagging timelines, and inefficient use of
creative talent. These challenges not only inflated costs but
also hampered productivity, particularly for smaller brands with
limited budgets. In this first of a three-part miniseries, she
talks about what led her to create the Smart Beauty Method.


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