Why feminism is the future of beauty branding

In this episode of the Smart Beauty Podcast, host Viola Levy
discusses why her branding agency proudly identifies as feminist.
Viola delves into the historical male dominance in the beauty
industry, the rise of female founders, and the importance of
creating authentic, empowering marketing strategies that resonate
with modern consumers. She also explores the misconceptions
around feminism and beauty, advocating for a fresh approach that
prioritizes empowerment and self-care over playing on
insecurities. Tune in to learn how Smart Beauty Creative is
helping to reshape the beauty industry with a feminist
perspective.