How to bring a perfume to market, with Olfiction's Pia Long & Nick Gilbert

The perfume world is notoriously tricky to succeed in. (How do
you market an invisible product that everyone will experience
differently?) In today’s episode, I’m delighted to welcome two of
my favorite people in the British fragrance world, Pia Long and
Nick Gilbert, the fiercely intelligent and wonderfully unfiltered
founders of Olfiction. Known for their bespoke perfumery and
consultancy services, as well as their own candle and perfume
range Bougie Bougie, Nick and Pia represent everything that’s
great about the independent British fragrance industry.


Pia Long is a Finnish-born perfumer with a unique perspective
shaped by her twin passions for writing and fragrance, and a
wealth of experience across every corner of the industry. Nick
Gilbert, Olfiction’s Creative Director, brings his expert touch
to brand development and consumer engagement, with a reputation
for insightful commentary and engaging presence on BBC radio. As
we chat, you’ll see why these two are so in demand—busy,
brilliant, and always authentic. I hope you enjoy the
conversation.


olfiction.com


boujeebougies.com


instagram.com/nickrgilbert


instagram.com/perfumer.pia