What I learnt from working with two powerhouses of beauty retail

In this episode, host Viola Levy shares invaluable lessons from
her time working with two of the most influential women in beauty
retail, Alexia Inge, founder and former CEO of Cult Beauty, and
Rhea Cartwright, who until recently was Head Beauty Buyer at
Liberty London.


Having known and worked closely with both women, Viola looks at
what it takes to get your brand into top retailers, she discusses
the power of strong brand identity, the importance of
understanding your market, and how brands can position themselves
to stand out in a crowded space. She highlights the nuances of
retail relationships, emphasising the importance of storytelling,
authenticity, and staying true to brand values. With insights on
how the buying process works and what retailers are really
looking for, Viola's experiences provide a playbook for brands
aspiring to secure coveted shelf space.


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hello@smartbeautycreative.com