The SEO Vault Episode 90

Episode 90 Table Of Contents


Co-Host: Sophie Allen + Mike Milas


 


– May 22nd Google Algorithm Update Is Off The Charts


– Google Mobile-First Indexing Still Not 100% Yet, Some Sites Are
Still Not moved Over


– Google Search Console Performance Report To Drop Rich Result
Type


– Google Tests Expandable More Specific Searches


And so much more!


2:35 Web 2.0 Ranker Weekly Update


– Memorial Day Sale Starts Now


– NEW VAULT GIVEAWAY – Random Giveaway Comment Enter – At the
end, we will give away a prize to random question in the comments


– SEO Mad Scientist Yearly Report is Done. Released in last
weekend’s email but if you missed it you can sign up and get it
on the website.


– Local SEO Roundtable Webinar was yesterday. The replay will be
Live Soon


7:20 SEO News for The Past Week


– May 22nd Google Algorithm Update Is Off The Charts


– Google Mobile-First Indexing Still Not 100% Yet, Some Sites Are
Still Not moved Over


– Google Search Console Performance Report To Drop Rich Result
Type


– Google Tests Expandable More Specific Searches


– Google said Yesterday They Sent 2.9 Million Manual Webspam
Actions In 2020; much less than previous years such as in 2018


– Google 4 million manual actions and in 2017 Google sent 6
million manual action notifications.


– Google Featured Snippets Tests Also Covered On This Page Links


SEO News Discussion


12:00 SERP Volatility


44:58 SEO Mad Scientist: CTR Test Update


Q&A


14:00 Do you think reviews in Google my business with keywords
help increase prominence in Google?


16:00 I had some downward movement on Local campaigns. Your crew
is doing an audit for me (I’m coming to the end of a GMB
accelerated and for the first time the numbers dropped on the
grid)?


17:56 Regarding the GEO Grid, what are the best
strategies/tactics to expand your coverage area? (Aka, more green
further away from GMB)


23:40 In addition to the tips on ranking, what do you see working
for the best conversion rates once people land on the website?


26:26 Would also love to hear your best tips on CTR optimization.
I have a couple of clients that are getting a lot of impressions
but the CTR isn’t what we want.


28:45 How much do you think Web Core Virtuals will affect SEO
moving forward.


34:05 Would your mini-network help with the off-page portion of
that strategy?


35:35 I changed my primary category and now last in the map pack
for the old term. Revert?


37:52 Where do you see the Google Local Algo going/evolving in
the future?


42:18 Can those Points of Interest citations be social citations?


42:56 Should you build citations, web 2.0’s and another online
branding before creating the GMB listing?





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