The SEO Vault Episode 95

Episode 95 Table of Contents


Special Guest: Jessie


Co-Host: Sophie Allen + Mike Milas


4:07 Fourth of July Holiday - Check Web 2.0 for ongoing
sales


4:37 GMB Talk with Jessie


- 300 recurring monthly + 200 monthly campaigns, hands-on in a
lot of niches and countries


- GMB has to "keep up" because Google is changing recurringly


- Latest change was an Algorithm Update (As of July 1st)


- Google is shifting towards more authoritative and trustworthy
brands, Google is attempting to get rid of spam listings


- You must have a "consistent" presence online for Google to even
verify you on GMB


- Increase in brand building


- Seeing improvements in listings that have built said brands


- "Quick fixes" will usually lead to a suspension or filtering


- Google considers putting "city" names in your listings as
"keyword stuffing"; overall this is not a "good" "quick fix"


- Think of a brand name and use a keyword, use "puns" to your
advantage


19:28 GMB Campaign Updates


- A great deal of focus on brand building


- More quality signals, and more signals that are prominent for
that brand (Niche-Specific)


- Custom signals package has launched, available as an add-on


- Revamped GMB campaigns, made simpler


- Article publishing and additional unique brand building that is
more customer-specific


- They review your specific Niche and do what they can for your
brand


Brand Updates


- 4th of July Sale Started Today!


- 10k in SEO Services


- Giveaway To Philadelphia Mastermind (Tickets for hotel and
flight)


- Bigger Mastermind


- Rebuilt press release syndication platform, syndicated to more
and better platforms


Ap News Feature


- Brand write up article that will be published on the
associative press website


SEO News for the Past Week


- Part 2 Final Update (Spam Update)


- No Major Changes


- Google is depreciating broadcast modifier;(its already changed)


- Google announced that they had used M.U.M in more complex
search understandings


- Google may be testing some forum listings in search


- Google Says - Google updated their help document with
redirects, John Mueller made comments about search counsel. He
responded with if they are important pages and they are not
indexed then it is a problem.


Q&A:


24:51 If you are doing working for a GMB national company
do you stay away from putting all of USA as the service areas


30:10 Would it be a good idea to remove the phone numbers
that are on my existing posts?


33:45 If a GMB location had a lot of citations to it, and
another business came into that office/suite, does the new
business have to get all of those old citations deleted for it to
rank well for the new business


41:29 Do you think putting the phone number in the title
tag will hurt the brand?


55:07 What about pushing traffic to increase CTR?


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