The SEO Vault Episode 158 - The Importance of Having Optimized URLs

The SEO world is always changing. Google is constantly adjusting
to make the platform more user-friendly and smarter, while SEO
experts try to keep up with the constant changes to their
system. We are always trying to improve our expertise as a
company and individuals. We hope to share our experiences and
challenges in this journey.


We keep up with the SEO News, analyze it, and look for ways to
position ourselves better with this new information.


This Week's Podcast features Chaz Edwards, Mike Milas, and Bucky
Helms.


-      Weekend deal: Get 15%
off the first month of monthly GBP campaigns using code 15offGBP.


-      The Service Area Business
bug has been fixed


-      Google Really Wants You To
Avoid Changing URLs Just For SEO Reasons


-      Google: We Won't Penalize
For Keyword-Stuffed URLs


-      Google: There Is No
Percentage To Measure Duplicate Content


4:30 Web 2.0 Ranker Weekly Update


-      We will have Terry Samuels
as the special guest on next week’s episode of the Vault.


-      We have two new case studies
out for our linkbuilding and monthly GBP campaigns:


a.    How A Law Firm Increased Phone Calls
414% & Increased Website Visits 351% W/ GBP Monthly
Campaign:
https://web20ranker.com/how-a-law-firm-increased-phone-calls-414-increased-website-visits-351-w-gbp-monthly-campaign/


b.    How A Law Firm Increased Organic
Users By 77.45% & Organic Traffic By 63.58%:
https://web20ranker.com/link-building-increases-organic-traffic-users/


-      Weekend deal: Get 15%
off the first month of monthly GBP campaigns using code 15offGBP.


-      We have added the Local
Reporting Suite to the monthly GBP campaigns.


13:54 SEO News For The Past Week


-      Google September Core &
Product Reviews Updates Both Finished Rolling Out On September
26th


-      Did Google Local Service Ads
Remove License Numbers?


-      Google Posts Submit Button
Not Working For Some


-      The Service Area Business
bug has been fixed


Google Says


-      Google Really Wants You To
Avoid Changing URLs Just For SEO Reasons


-      Google: We Won't Penalize
For Keyword-Stuffed URLs


-      Google: If You Don't Know If
Your Content Is Expertly Written, Then It Is Not


-      Google: There Is No
Percentage To Measure Duplicate Content


SEO Discussion


17:21 How the Service Area Business bug affected rankings


22:41 The importance of having optimized URLs


29:07 SEO Mad Scientist Update


Q&A


25:19 I have a problem where I only have ~300 pages, and
all of a sudden, there are 15,000 non-index URLs (most of them
are parameter queries, such as sorting order). I believe this is
the reason rankings are dropping. Can someone lead me in the
right direction to begin fixing this issue?


Join us every week for the latest SEO news and Q&A session
with Chaz, with his group of panelists, where we try to answer
all your SEO Questions.


Also, Catch us Live on YouTube at 2 pm EST on the Web 20 Ranker
YouTube: https://www.youtube.com/channel/UCdddIHkRnbQJpSHxGKheokA.


Don't Miss it Live every Thursday at 2 pm EST on the Web 20
Ranker
Facebook: https://www.facebook.com/web20ranker/.