AI Writing v. Human Content + Custom Signals SEO Test Update: SEO Vault Episode 213

Highlights From The Episode


Mark, Mike and Sophie delved into AI content tools,
AI-generated rap, and the role of AI in different marketing
strategies.

They open up about client acquisition, SEO testing updates,
and the latest SEO trends. Gain invaluable insights into
transparent client engagement and effective SEO strategies.



SEO Discussion with Mark and Sophie


0:00 Introduction to the SEO Vault


02:21 How to Unlock the NEW Tools Suite from Web 2.0
Ranker


07:07 Relaunching our Agency Partnership Program


18:23 Agency Accelerator with Mark (+ More BF Deals)


30:32 The importance of product positioning and sales
systems


31:56 Impact of Custom Signal building: SEO Mad Scientist
test update


40:23 Using GPT-4 and open-source LLMs


42:00 Increase efficiency with custom instructions in
ChatGPT


45:32 Writing styles and the balance between storytelling
and matter-of-fact content


55:36 Role of AI in different types of marketing


57:28 November core update (& other recent updates)


01:05:53 How AI will impact structured data and
data-driven answers (Google's helpful content update)


01:09:17 AI's role in data-driven versus experiential
content