Local Engagement Signals & Quick Holiday Updates: SEO Vault Episode 220

Highlights From The Episode:


In this episode, Mike and Sophie spill the beans on our
exciting new service – Local Engagement Signals. Discover how
this game-changing addition can enhance your campaigns and make a
lasting impact on local search results.

Mike Milas shares insights into the upcoming 2024 tests,
including single variable on-page factors, advanced schema and
markup experiments, and the power of premium citations.

Mike and Sophie delve into recent SERP volatility, share
observations on open and closing signals on Google My Business,
and explore how these changes might impact your SEO efforts.



SEO Discussion with Sophie:


0:00 Introduction


04:31 Save up on SEO in the daily deals during our
year-end sale


06:35 Introduction to our new service - local
engagement signals


12:03 Learn about content optimization in Mark’s upcoming
webinar


13:33 SEO testing on on-page factors, e.g meta
descriptions, images, image metadata, schema on single variable
levels


18:39 SERPs volatility in Google after spam attack 


23:49 Closing remarks


Recent SEO News:


Google Search Overwhelmed By Massive Spam Attack

Confirmed: Google Local Search Algorithm "Openness" Now
Stronger Signal

Google Search Having Indexing Issues - Confirmed