Shifting to SEO Testing Focus + New Schema & Proximity Test: SEO Vault Episode 225

Highlights From The Episode:


Mike, Sophie, and Alex delve into various SEO tests we have
conducted, including:

Local proximity test

YouTube strategy for local rankings

Anchor text of local for geographical relevance

They also discuss advanced techniques such as:

Domain authority stacking

Entity stacking

Use of terms like link wheels and broken link wheels.

They show the importance of defining terms in SEO and the
relevance of different contexts.



SEO Discussion:


0:00 Introduction


03:08 Cross linking and Google stacking tests in the Local
Proximity Test


09:29 Testing the Anchor Text of Local for Geographical
Relevance


13:14 Discussion on Correlation vs Causation


23:41 Schema Markup and Topical Relevance


31:59 Difference between white label and arbitrage


35:05 Importance of relevance and context in SEO


44:14 Upcoming tests and video recaps


45:06 Closing remarks