SEO Test Updates from Our New SEO Testing Library: The SEO Mad Scientist Episode 4

Highlights From Episode 4 - The SEO Mad Scientist:


In this episode, Mike and the team revealed the launch of our
new testing library, housing all the SEO tests we've been
running.

They emphasized the significance of relevant website content
for improving SEO rankings, offering insights into crafting
compelling content tailored to target audiences.

They uncovered intriguing parallels between Click-Through
Rate (CTR) and link building impacts, offering insights into
optimizing online presence to drive higher CTRs and improve SEO
performance.



Explore more SEO tests & submit your own test ideas:
https://web20ranker.com/seo-mad-scientist/


️ Tools We Used in Testing:


Local Viking: https://localviking.com/


SERPResults: https://serpresults.com/


Products Discussed:


Custom Signals: https://web20ranker.com/custom-link-building/


Geo Networks: https://web20ranker.com/product/order-geo-networks/


SEO Discussion Mike Milas + Sophie Allen + Alex C. Barr + Lasha
Letiia:


0:00 Introduction


01:14 Launch of our testing library


01:50 Recap of the YouTube test and initial observations
of ranking movements


06:07 Service Area Business vs. Non-Service Area Business


07:29 Impact of link building strategies on local rankings


11:51 Recap of recent GBP map embed test results


14:09 Similarities between CTR and link building impacts


16:03 GBP suspension due to engagement manipulation.


18:33 Getting instant verification using Google Guide
accounts


22:06 Custom signals test results


24:01 Importance of Relevant Content in your website


27:02 Updates on the tests we did on Geo, Niche, and Brand
Networks


31:35 Testing On-Page Optimization


42:34 Conclusion