What's Ranking in Local - Branding, Signals, PBNs & Map Embeds?: The SEO Mad Scientist Episode 6

Highlights From Episode 6 - The SEO Mad Scientist:


As Mike, Alex, and Danielle discussed, the custom signals
test on Danielle's insulation business revealed a significant
impact on rankings, with competitor links and optimized listings
playing crucial roles.

They also highlighted the importance of building a strong
brand presence in conjunction with SEO efforts, citing the
cumulative effect of various brand properties and references.

Additionally, they explored the synergy between SEO
strategies and other digital marketing channels like Facebook ads
and PPC campaigns, emphasizing the potential for integration to
enhance overall online performance.



Explore more SEO tests & submit your own test ideas:
https://web20ranker.com/seo-mad-scientist/


️ Tools We Used in Testing:


Local Viking: https://localviking.com/


SERPResults: https://serpresults.com/


Products Discussed:


Custom signals: https://web20ranker.com/custom-link-building/


PBN Map Embeds:
https://web20ranker.com/product/order-pbn-map-embeds/


Niche Citations:
https://web20ranker.com/niche-directory-citations/


SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor


0:00 Introduction


00:48 Signals Test Update


07:33 Testing Signals Locally


14:17 Branding and Ranking Correlation


11:06 Tracking keywords & call sources


17:45 Inner Pages and Rankings Correlation


22:13 What’s in our SEO testing library


26:13 PBN and Map Embed Updates


32:33 Impact of Google Updates


37:40 Citation Impact on Local Rankings


42:27 Ranking Organically v in Maps


44:00 Conclusion