LTM 102: The Marketplace Battle - Local vs Global in the Netherlands

What does bol have that Amazon doesn't? Or to put it another way:
Why is bol so far ahead in the Netherlands? Ingrid and Valerie
explore this question in the new episode together with Thomas
Philip-Bashar, Product Manager at the Dutch solution provider
Channable. They discuss how bol has benefited from the fact that
large players like Amazon have long ignored the small country,
but that the Netherlands, with an internet penetration rate of
95%, is a very well-developed market. They discuss the role of
logistics in defending the market position after Amazon entered
the market in 2020. And they delve into the similarities and
differences in the advertising options for both platforms. Thomas
also expects a new advertising format at bol in the second half
of the year.


Note to the sponsor MediaMarktSaturn:


With a turnover of 22.4 billion euros, MediaMarktSaturn is one of
Europe's leading consumer electronics retailers. Since launching
its marketplace in Germany in 2020, the company has been pursuing
an international strategy and is now represented in Spain,
Austria, Italy, and the Netherlands – and has also recently
launched in Belgium. Poland will follow this year. The range
includes around 2 million products in categories such as IT, TV,
household, gaming and more. With additional services such as easy
marketplace integration and individual support, MediaMarktSaturn
makes it easier for its approximately 1600 retailers to do
business on the marketplace. And if you want to know more, take a
look at our detailed marketplace portrait of MediaMarktSaturn.
https://marketplace-universe.com/marketplace-portrait-mediamarktsaturn/


 


Chapters:


00:00 Introduction to the Deep Dive Episode


06:29 Exploring the Dutch Marketplace Landscape


12:40 The Role of bol in the Dutch Market


18:54 Amazon's Impact and Strategy in the Netherlands


24:49 Advertising Strategies: bol vs. Amazon


30:35 Future of Marketplaces in the Netherlands