WGC 018 - Creating a Brand Strategy for Your Fly Fishing Business with Robert Prioleau

Show Notes:
https://webgrowthcode.com/creating-a-brand-strategy-for-your-fly-fishing-business-with-robert-prioleau/


Robert Prioleau, from Blue Ion and Outpost, is on the podcast to
share his best tips on creating a brand strategy and finding your
core reason your business exists.  What you do, how you do
the work, and why do are you doing the work.  Those are a
few questions we dig into today on the marketing podcast.



Show Notes with Robert Prioleau


01:30 - Matt Smythe, who was on the Wet Fly Swing Podcast here,
was the person who gave me a heads up about the great stuff
Robert Prioleau has going in the fly fishing space.


02:30 - Blue Ion is the main company that Robert runs in the
online marketing industry.


03:30 - Outpost is the outdoor marketing company that has spun
off of Blue Ion.


05:30 - I noted the Wet Fly Swing Podcast which has been such a
crazy and fun success.


13:50 - The Story Brand Company


14:00 - I noted the Fizzle community where you can connect with a
community to build your business online.


15:40 - Patagonia and Yeti are great at story telling and great
brands to follow.


21:30 - Oliver White was on the Wet Fly Swing Podcast here.


22:20 - the Patagonia movie Il Pescatore Completo | The Complete
Fisherman


28:25 - I noted Domenick Swentosky and the great blog he has at
Troutbitten.


32:20 - Howler Bros are doing a good job in the online space.


35:20 - Seth Godin said don’t be boring.


35:30 - Whalebone is another good example of a company doing it
right.   They are producing a really exciting and fun
magazine.


39:05 - I use Convertkit for my email service provider.


50:40 - The Zoom H4N is a solid portable audio recorder. 
The H6 is great and there is a new H8? Now.


53:40 - Start with Why by Simon Sinek is a great book to help you
tell your brand story.



You can find Robert at Instagram @getoutpost 



Tips on Creating a brand strategy
-understand the deeper mission of why your company is here
-understand your customers and what dent they want to make
-For my example - Why does the world need another
podcast? 
-take 10 minutes and write a few stories of how your brand has
affected someone
-There’s only one story and that’s struggle - this is the meta
story
-How do you bring story telling into your digital marketing
(entertaining, moving) from the meta story.
-produce story driven content about shared purpose and shared
passion
-Afternoon Delight - how do you create an email that does this
for your tribe.
-Owned, Earned and Paid Media


 


Resources Noted in the Show


Whalebone Magazine


The Zoom H4N 


 



Videos Noted in the Show


Patagonia movie Il Pescatore Completo | The Complete Fisherman


"Really good brands aren’t defined by what they make, they are
defined by what they are made of."
-Robert Prioleau


Conclusion with Robert Prioleau


Robert Prioleau shares some killer tips on creating a brand
strategy for your fly fishing company.  We find out why
story is so important, how to find help for your business and
what the afternoon delight is all about.  Robert shares the
plans for Outpost and Blue Ion, two of his companies that are
leading in their respective niches.


Show Notes:
https://webgrowthcode.com/creating-a-brand-strategy-for-your-fly-fishing-business-with-robert-prioleau/