The Web Growth Code Podcast

Show Notes: https://webgrowthcode.com/seo-optimization-with-jason-berkowitz-insights-analytics-and-content-tips Are you ready to break the web with Jason Berkowitz as he shares his expert insights on SEO optimization? Jason shares his story on what his agency has going on and what he's focusing on right now.  We find out how to optimize long-tail search terms, how to get some tips on building links, and how to get organic traffic going on your website.  Plus, we find out what Content Harmony is all about. Turn up your earbuds and enjoy today's episode with Jason. SEO Optimization Show Notes with Jason Berkowitz 01:49 - Jason initially got into SEO and online marketing when he had his own business he was trying to grow. He was a personal trainer before officially launching his agency, Break The Web, in 2017. 07:34 - Jason talks about his agency and their process. Their goal is to make it easier for in-house marketing teams by providing clarity and guidance on foundational SEO elements such as optimizing the site, conducting keyword research, and building backlinks for trust factors. 08:40 - When it comes to keywords, it's important to not just focus on high search volume keywords and consider long tail versions that have higher buyer intent and a better chance of converting. You can do this by adding modifiers like color, size, material being used, etc. 11:55 - Break The Web has a blog focused on addressing pain points, issues, and curiosities that their ideal clients may have. 14:00 - A clean website loads quickly and functions properly, with each page having a specific intent and dedicated topical relevance. This ensures that search engines understand what the page is about.  20:58 - Jason recommends tools dedicated to SEO and search marketing, like Ahrefs and Semrush. He also suggests using Google search to your advantage and seeing what your ideal customers might be typing. Look for similar players and competitors and replicate their framework of success. 32:03 - Jason walks us through his agency's sales process. He says that the key is to listen to the client and speak to their needs, not just what they want to hear. Set realistic expectations and be transparent about what can and cannot be achieved. He recommends the book Never Lose a Customer Again by Joey Coleman.  44:15 - Jason loves skiing, snowboarding, flag football, and skydiving.  Show Notes:  https://webgrowthcode.com/seo-optimization-with-jason-berkowitz-insights-analytics-and-content-tips  

Show Notes: https://webgrowthcode.com/choosing-a-domain-name-with-andrew-allemann-from-domain-name-wire   Andrew Alleman walks us through choosing a domain and extension for your website. We also take a deep dive into buying and selling domains — something many do out there as a side gig.   Have you ever wondered who's buying all the .coms out there? Andrew has some inside scoop on who's buying them. Plus, we found out if I screwed up my last domain purchase.  Tune in to this episode for an exciting deep dive into the world of domains. Choosing a Domain Show Notes with Andrew Alleman 02:00 - Andrew shares his experience in online marketing and website growth. He has been writing the Domain Name Wire blog since 2005 and has a podcast of the same name.  03:23 - Andrew walks us through starting a website, including choosing a domain registrar. With thousands of options out there, he notes that GoDaddy is currently the biggest registrar in the market. He also mentioned Namecheap, HostGator, Porkbun, and Google.  04:03 - The differences between these registrars are the price, security, service, and account management system. People can get a domain name from one registrar and host it at another site. We also talk about the importance of choosing the right domain name extensions. 09:07 - Andrew tells us about his podcast and the topics he usually talks about with guests.  10:07 - Andrew walks us through his process of starting a new website. For most people starting, Andrew suggests either creating a WordPress site with GoDaddy or getting a Wix, Squarespace, or Weebly website.  There are lots of cheap hosting services, but a lot of them are designed for WordPress. One of the biggest ones is WP Engine.  17:24 - Andrew advises that if the domain name you want is already taken, it may be listed for sale and can be purchased. And while buying a new domain name for $10 may seem preferable, it may be worth paying for the one you want. 23:56 - The Domain Name Wire Podcast started in 2014. He recently had an episode about buying expired domains for their SEO value. 25:00 - We explore the difficulties of using non-.com domain extensions for websites. 29:35 - We delve into the world of buying and selling domain names. Afternic and Sedo.com are two places where people can list their domains for sale.   35:26 - Andrew talks about the mentors that have influenced him along the way. Some of the other podcasts that Andrew listens to are The Side Hustle Show by Nick Loper, Startups For the Rest of Us, and Working It Out.  Nick Loper was on the podcast, where he talked about tips to turn a side hustle into a full-time business.  40: 42 - Andrew mentions some of the big names he's had on his podcast, like the creator of WordPress, Matt Wullenweg, and the bassist for Megadeth.  Show Notes: https://webgrowthcode.com/choosing-a-domain-name-with-andrew-allemann-from-domain-name-wire    

Show Notes:  https://webgrowthcode.com/ Dave provides an introduction to the new branding for the Outdoors Online Podcast.  Now the Web Growth Code Podcast.  We find out why the change and how we will serve you this year.

Show Notes: https://webgrowthcode.com/podcast-editing-tips-with-hindenburgs-nick-dunkerley/ Nick Dunkerley from Hindenburg shares some Podcast Editing Tips that will make you sound like a pro at podcasting even if you’re not an audio engineer and just starting out in podcast editing. We find out how Hindenburg stands out from other DAWs like Adobe Audition, Logic Pro, Pro Tools, Audacity and etc., and why it should be your DAW of choice in podcasting. Get your copy of this DAW here: Hindenburg.com Show Notes – Podcast Editing Tips 2:22 – Nick’s previous episode where we talked about background noise 2:40 – Hindenburg is designed specifically for spoken word production 6:08 – The Hindy clipboard is where you can set up a template for your workflow 9:44 – How much noise reduction is ideal to not make your audio file sound too processed 12:06 – Nick describes how EQ and compression works 14:52 – How voice profiler works and how it saves you time making your recording sound great 19:30 – Check out the Hindenburg shortcuts here 19:55 – Hindenburg introduced the feature called magic levels which gets rid of the bleed caused by multiple microphone recording 23:10 – The magic levels also have a ducking feature which automatically lowers the music level when the speaker talks 24:42 – -16 LUFS is what Nick recommends and he tells us why 34:52 – The right amount of compression that doesn’t hurt the dynamics of the audio file 38:49 – The Hindenburg team offers a discount if you make the purchase at the right time – usually at the end of September 39:40 – Go to Hindenburg website and check out the tutorials if you want to learn all its features and be a master at it 44:52 – Hindenburg offers webinars and workshops for beginners and intermediate users 46:18 – The best recording as Nick describes 47:25 – Hindenburg is making a new website which they plan to launch soon 48:40 – You can have a monthly Hindenburg subscription instead of buying it Conclusion – Podcast Editing Tips Get the most out of your podcast editing experience with this easy-to-use DAW. Spend less time on the audio engineering part and focus more on making great content! Do you already have your own podcast? If yes, will you try Hindenburg? If not, maybe you should! Show Notes: https://webgrowthcode.com/podcast-editing-tips-with-hindenburgs-nick-dunkerley/