WGC 048 - SEO Optimization with Jason Berkowitz - Insights, Analytics and Content Tips

Show Notes:
https://webgrowthcode.com/seo-optimization-with-jason-berkowitz-insights-analytics-and-content-tips


Are you ready to break the web with Jason Berkowitz as he shares
his expert insights on SEO optimization?


Jason shares his story on what his agency has going on and what
he's focusing on right now.  We find out how to optimize
long-tail search terms, how to get some tips on building links,
and how to get organic traffic going on your website. 


Plus, we find out what Content Harmony is all about. Turn up your
earbuds and enjoy today's episode with Jason.


SEO Optimization Show Notes with Jason Berkowitz


01:49 - Jason initially got into SEO and online marketing when he
had his own business he was trying to grow. He was a personal
trainer before officially launching his agency, Break The Web, in
2017.


07:34 - Jason talks about his agency and their process. Their
goal is to make it easier for in-house marketing teams by
providing clarity and guidance on foundational SEO elements such
as optimizing the site, conducting keyword research, and building
backlinks for trust factors.


08:40 - When it comes to keywords, it's important to not just
focus on high search volume keywords and consider long tail
versions that have higher buyer intent and a better chance of
converting. You can do this by adding modifiers like color, size,
material being used, etc.


11:55 - Break The Web has a blog focused on addressing pain
points, issues, and curiosities that their ideal clients may
have.


14:00 - A clean website loads quickly and functions properly,
with each page having a specific intent and dedicated topical
relevance. This ensures that search engines understand what the
page is about. 


20:58 - Jason recommends tools dedicated to SEO and search
marketing, like Ahrefs and Semrush. He also suggests using Google
search to your advantage and seeing what your ideal customers
might be typing. Look for similar players and competitors and
replicate their framework of success.


32:03 - Jason walks us through his agency's sales process. He
says that the key is to listen to the client and speak to their
needs, not just what they want to hear. Set realistic
expectations and be transparent about what can and cannot be
achieved. He recommends the book Never Lose a Customer Again by
Joey Coleman. 


44:15 - Jason loves skiing, snowboarding, flag football, and
skydiving. 


Show Notes:
 https://webgrowthcode.com/seo-optimization-with-jason-berkowitz-insights-analytics-and-content-tips