WGC 021 - Facebook Ads Starter Guide with Amanda Robinson

Show Notes:
 https://webgrowthcode.com/facebook-ads-strategy-with-amanda-robinson/


Amanda Robinson tells here story of how she went from running a
wake board school to teaching Facebook ads and growing a business
there.  We find out why Facebook is changing so fast and how
you can keep up with it all. 


Find out that it’s ok to use the boost button when starting
out.  We also find out how to utilize video and Facebook
live to reach the right people at a lower cost.  We dig into
the 4 steps to get you started on the right track.



Show Notes with the Amanda Robinson


- Here’s a link to Amanda’s Facebook Ads Bootcamp. 


- I note Lance Egan and whether you can use that name for your
Facebook Ads in our competitive fishing example.  Lance was
on the Wet Fly Swing podcast here.


- We talk about the Federation of Fly Fishers and whether it
should be used as a target in this example. 


- We discuss how to use your Facebook pixel.  Here's an
article on installing your pixel.


- We talk about the option to easily split test anything within
facebook.


- We discuss a video through play and how to make improvements
based on the analytics.



You can find Amanda at The Digital Gal.



4 Steps to Succeed with Facebook Ads
Create the ads (Creative)


Week 1 - How to use Facebook ads manager
Use video and Facebook live
Retargeting at a lower cost
Audience and Targeting - How to find target


Cold - First Impression
Warm - Retargeting segment
Hot Audiences
Budget and strategy - How much to spend
Reporting and optimizing and improving
Facebook Ads Tips
Keep all of the text out of your ad image
Show the product in use in your art
Write your ad copy to make it about your customer
Make sure CTA elicits a response
Warm vs Cold vs Hot audiences
You have up to a year to retarget people
Spend at least $100 to $500 per month to start
Do not jam a logo into the first few seconds of your video



Resources Noted in the Show


How to Instal Facebook Ads Pixel



“If i get people past the 15 second mark, I'm a happy
girl” 
-Amanda Robinson


Conclusion with Amanda Robinson


Facebook Ads expert, Amanda Robinson, breaks down the 4 steps to
creating Facebook ads that save you money.  We talk how to
get started with your Facebook pixel and then how to take a cold
to a warm and then serve a hot audience.   Amanda
shares some tips on analyzing your ads so you know how to adjust
and improve as you go. 


Show Notes:
https://webgrowthcode.com/facebook-ads-strategy-with-amanda-robinson/