WGC 022 - How to Grow Your Email List with Barrett Brooks from ConvertKit

Show Notes:
https://webgrowthcode.com/how-to-grow-your-email-list-barrett-brooks/


Barrett Brooks, COO for ConverKit, is on to share some amazing
tips to get you going with email marketing and serving your
tribe.  We start off from the beginning if you are new to
email marketing and provide some upper level tips as well on
segmenting your list and growing your audience.


You’ll find out how to determine who are cold subscribers and
save money by removing them.  Barrett shares his connection
with Seth Godin and how he came to become COO of a $24 million
bootstrapped company for creators.


 


Show Notes with Barrett Brooks


- Barrett worked with Seth Godin on an amazing opportunity and
became a great mentor. 


- We talk about fizzle.co who has been a great mentor for me and
a group that Barrett worked for before moving to ConvertKit.


- Caleb Wojcik, Steph Crowder at Courage and Clarity and Barrett
all worked at Fizzle and all moved one.


- We talked about Gumroad which is a great platform I use to sell
online products.


- We talk about deliverability with your email marketing. 
Here's a post from Convert Kit.


- I note the Wet Fly Swing podcast which is my other podcast
where I teach fly fishing.


- Barrett has a website where he helps you find the most
meaningful job.


- The Future belongs to creators is a great resource on youtube
and on podcast apps.


- convertkit.com/training


- The steps of getting rid of a cold subscriber.  



You can find Barrett at ConvertKit.com



Top 10 tips for Email Marketing
Who are you are designing for?
Write for one human being each time
You need a place for people to find you
People join your list to serve a need or problem they have
Create and tell a story in your emails
Understand Deliverability with your email service provider
Plain text emails land more than using photos
photos to catch the essence of your brand
Create a True Fans List
Understand where they came from, what they want, what have they
purchased?
Send emails regularly to serve your audience and improve
deliverability
A well segmented audience has 3-5 segments and only about 3-5
landing pages and forms.  maybe 5-8 tags with a total of
15-20 tags. 
Get rid of cold subscribers



Resources Noted in the Show


Convert kit.com/blog - the skills and trade you need to make a
living as a creator


Videos and/or podcasts Noted in the Show


how to get rid of cold subscribers


see youtube podcast


How to run an audit with Convert kit



“Business is very simple.  Make a thing.  Sell a
thing.  That's it, that's the whole thing.”
-Barrett Brooks
photo via:
https://shawnblanc.net/2019/11/barrett-brooks-be-more-creative/



Conclusion with Barrett Brooks


Barrett Brooks shares some of his best tips on growing an email
list and how you can scale up the most important tool you have in
your online business.   We discuss segmenting your list and
why it’s so important to serve your customers at a higher
level. 


You’ll find out how frequently to send email and what to
send.  We break down the exact steps even if you are a
complete newbie to email marketing. 


Show Notes:
https://webgrowthcode.com/how-to-grow-your-email-list-barrett-brooks/