LTM 99: Selling on Temu: how does it work - and is it worth it?

For brands, it could become the crucial question: should they
ride the (successful) wave of Temu or should they ostracize the
nasty low-cost competition? Some have already taken the plunge,
some with the help of Valentin Hauß, CEO of the German
marketplace agency com-create, which specializes in technological
connections to platforms like Temu. This gives Valentin a direct
line to Temu and valuable insights.


In the podcast, he talks about how hard Temu is trying to work
with European brands and retailers, that Temu seems willing to
change its pricing policy, and that the cheap image is to be
shed. He also talks about the very different strategies brands
are using to react to the pricing pressure on Temu, which
categories he considers worthwhile, and why Temu sometimes pays
its sellers more for a product than the online shopper on the
platform.





Note from our sponsor bol:


Bol is a leading marketplace in the Netherlands and Belgium,
offering over 42 million products in 28 categories to more than
13 million customers. Its focus on customer satisfaction and
innovation has made it the regional market leader. The platform
attracts retailers from neighboring countries by offering
personalized support and local consumer insights. Retailers can
benefit from bol's logistics service, returns management, and
retail media options.


A special promotion is available until February 28th: retailers
receive a 50% discount on account creation fees and variable
commissions through integrators like ChannelEngine, Rithum,
Tradebyte, or Channable, valid until June 30th, 2025. Curious to
learn more? Tune into podcast episode 97 next week to hear Alex
Ciorapciu, Director of International Business, discuss selling on
bol.


 


Note on our upcoming webinar:


If you're selling on marketplaces, you've probably asked yourself
already, how will shoppers buy in in 2025? Where does the journey
begin, the shopping journey, what factors influence the
decisions? The questions are the topic in the webinar „How
marketplace shoppers buy in 2025: key insights“ together with
ChannelEngine.


When: March, 6th, 4 p.m.


Who: Jorrit Steintz, CEO and Founder ChannelEngine, and Valerie
Dichtl, Marketplace Universe


Where: online and for free


Register now here:https://eu1.hubs.ly/H0gnXPM0





Newsflash:


-        Amazon is experimenting with
re-directing search queries to brands' webshops outside of its
own app.


-        Amazon opened its first
brick-and-mortal pharmacy and beauty store in Milan, Italy.


-        MediaMarktSaturn plans to increase
the Space-as-a-Service concept which enables wholesale and
marketplace retail partners to rent space in the brick and mortal
store of the retail chain to present their products.


-        The French sports marketplace
Colizey has ceased trading.





Chapters


00:00 Introduction to Temu Marketplace


02:08 Valentin Hauß: Insights from com-create


05:54 Newsflash


12:00 Omni-Channel...