EP 06 - Liston Witherill - Building Trust on the Phone

Liston Witherill is a sales trainer and consultant with a
top-shelf podcast, "Modern Sales," on this episode, Jake &
Liston discuss, "Building Trust on the Phone," 

With Liston's tips:


Be disarming right off the bat 

Get their attention, pique their interest 

Empathize, be honest, compassionate 

Use video when you can 

Tell the truth even when it doesn’t directly benefit you



Put your prospect in control:


Don’t just talk at your prospect but engage with your
prospect 

Rapport Building 

Find a common ground 

Talk about the Agenda 

Contents of the meeting

Summarize what I learned 

And the next steps 



RESOURCE MENTIONED
CRYSTAL KNOWS https://crys.io/s/wzVAG5


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Managers get data that shows them what’s working and what’s not
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Balto helps sales reps, trainers, and managers become
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SHOW NOTES
SUBSCRIBE TO ALL THINGS TELESALES PODCAST
WWW.ALLTHINGSTELESALES.COM

ABOUT LISTON WITHERILL
Liston is sales trainer and consultant who helps client services
professionals sell more services to big companies. He does it by
providing remote and onsite training to teams who want to serve
their clients more effectively while selling more, and doing it
ethically. 

- Trained 50+ consultants at a $7B+ public company
- Sold a $1M+ contract to a government buyer
- Built marketing and selling strategies for 40+ private
clients
- Interviewed top thought leaders and professionals on my
podcast
- Worked with hundreds of independent consultants to help improve
their selling



FOLLOW JAKE LYNN
LINKEDIN https://www.linkedin.com/in/jakelynndotcom/

FOLLOW  LISTON WITHERILL
LINKEDIN https://www.linkedin.com/in/listonwitherill/
SERVE DON'T SELL servedontsell.co
MODERN SALES PODCAST
https://podcasts.apple.com/us/podcast/modern-sales-b2b-sales-podcast/id1405330367





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