EP 67 - Dan Pfister - Strategic Winback

If you're like most businesses, you lose about half of your
clients every 4 years and the COVID crisis has dramatically
accelerated the rate of loss for many of us.

The good news is that these past clients represent your single
best opportunity to rapidly generate significant new sales at an
extremely low cost.

Here's why ...

1. Easier to Engage
You can engage a past client with only 1 - 3 touches while it
takes at least 7 times that number to engage a regular prospect.
(Fanatical Prospecting)

2. Easier to Convert
Past clients convert up to 8 times better than regular prospects.
(Marketing Metrics)

3. More Valuable
Reactivated clients buy more, refer more and are more loyal than
first time clients.

And reactivating clients generates serious revenue.

The average WinBack Campaign generates $485K for small
businesses, and millions for larger organizations. (Client
WinBack Benchmark Study)

Also, the cost of winning back past clients is extremely low
which means the ROI is very high, 32x, or more is common.

That’s why companies like Netflix include WinBack in their sales
playbook.

Unfortunately, they are the exception. Relatively few companies
have a structured WinBack strategy and that means a lot of money
is being left on the table.

A little about Dan the Winback Man…

I’ve been a marketer for over 20 years and have spent thousands
of hours testing and implementing a wide variety of
strategies.

In total, they’ve generated over 50,000 customers and have
allowed me to work with brands like Fidelity Investments and Tony
Robbins.

The most effective strategy in terms of ROI and sales I’ve ever
implemented is WinBack. I see WinBack as our reward for all the
blood, sweat, and tears we’ve put out into growing our customer
bases.

That’s why I’ve made it my mission to spread the word about this
overlooked and under-appreciated sales opportunity.

It’s also the reason why I conducted the Client WinBack Benchmark
Study. (Marketers needed up to date benchmarks on the value of
WinBack and now we have them.)

StrategicWinBack.com
https://www.linkedin.com/in/danmpfister/

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