Episode 208: Trends in the AF Movement in 2024 and Beyond with Susie Streelman

The alcohol-free movement is growing, and today, we’re going to
dig into ALL of the statistics and trends that will no doubt
validate your choice. The idea of being alcohol-free used to be
practically unheard of, but today, establishments that don’t
provide alcohol-free options are behind the times.


Susie Streelman is the dynamic founder behind ZeroProof
Experiences, a company that hosts social, alcohol-free events all
over the world. Susie is dominating the event space and is so
well-connected to other alcohol-free leaders and alcohol-free
drink companies.


In this episode, Susie shares her story and some of her
predictions around the alcohol-free movement, including some
fascinating discoveries about Gen Z’s drinking habits. She also
shares some of the latest jaw dropping data. Here’s a preview:
49% of people are interested in alcohol-free beverages when they
go out!


Beautiful, this is the way the world is going. We have a role to
play and contributions to make to this amazing movement.


 


IN THIS EPISODE:


All about ZeroProof Experiences, which hosts alcohol-free
events around the world, and what’s coming up for the company

Susie’s background, her decision to go alcohol-free, and how
she celebrates at establishments that don’t offer alcohol-free
options (alcohol-free listeners, take note!)

Recent statistics about the alcohol-free movement, from
participation in Dry January to how Gen Z views drinking alcohol

The beer industry vs. the wine industry, plus Susie’s
favorite beverage recommendations

How beverage industries are changing their marketing tactics
to adapt to alcohol-free trends



 


LINKS/RESOURCES MENTIONED:


Want to see all the details and stats? Learn more about ZeroProof
Experiences and download the Dry January Trends for 2024. Check
out some of her company’s upcoming events!


Secure one of the last few spots on Karolina’s alcohol-free
women’s empowerment retreat! The Euphoric Costa Rica Retreat is
about deepening your bigger purpose so you can be the most
confident, empowered version of yourself in one of the most
beautiful places in the world.


Get paid to help others make alcohol insignificant and fulfill
their greater purpose. Apply now for the Empowered AF Coach
Certification, which begins in March. Join the coaching program
to get certified in Alcohol-Free Life Coaching, Mindset Coaching,
Success Coaching, Neuro-Linguistic Programming (NLP) Coaching,
and Hypnotherapy.


Karolina’s book is available in hardcover, Kindle, and as an
audiobook. Be sure to get your copy of Euphoric: Ditch Alcohol
and Gain a Happier, More Confident You today and leave your
review. 


Follow @euphoric.af on Instagram.


 


And as always, rate, review, and subscribe so we can continue
spreading our message far and wide.