I want Castle Grayskull

A story


In 1999, Basecamp started a blog called Signal vs Noise, which
they billed as “Strong opinions and shared thoughts on design,
business, and tech.”


It had a huge impact on their business. By 2009, over 100,000
people were subscribed. Later, in their best-selling book Rework,
they said:
“When you build an audience, you don’t have to buy people’s
attention – they give it to you. This is a huge advantage. So build
an audience. Speak, write a blog, tweet, make videos – whatever.”


Nowadays, it’s harder than ever to get people’s attention.
Channels are saturated. There’s enormous competition. And many
folks are growing feel overwhelmed by all the content.


So what’s Basecamp doing in 2018 to build their audience? They're
focusing a lot of their energy on their new podcast, also called
Rework.


What we learned


Businesses like Basecamp, eBay, and Code Pen have discovered the
power of having a branded podcast. There are lots of challenges:
creating and syndicating the feed, creating a compelling podcast
website, producing a regular show, and calculating ROI.


So we want to make Transistor the best way to create a podcast
for your business.


We already have our first paying customer: Cards Against
Humanity. Their show, The Good News Podcast, which is hosted on
Transistor.


"Branded content" sounds like a really dirty word. But it doesn't
have to be.


Focusing on businesses, rather than DIY or hobbyist podcasts, has
some advantages:


Businesses have more money to spend, and they value their
time more.

Many hobbyists are looking for the lowest price. Businesses
don't mind paying more if there's value.

Businesses are highly motivated to spend money when it helps
them make progress.




What We Urge You to Do


When you're building a new product, ask yourself these questions:
Why would someone use my product over what's already out there
in the market?What opportunities exist in this market?What
advantages do I have?


Links


Signal vs Noise

Rework

Nuzzel

Jon's book recommendation: Da Vinci Biography

Justin's book recommendation: Sapiens

Altered Carbon

Rework.fm

Wailin Wong on Twitter

CodePen Radio

Gimlet Startup Podcast

Fast Company: Branded Podcasts are the Ads People Actually
Want to Listen to

The Good News Podcast

Mastercard Launches a Branded Podcast with Gimlet Creative

Anchor.fm

Macualey Caulkin: Bunny Ears Podcast

The Hyacinth Disaster

Transistor.fm

How I Built This Podcast

Transistor.fm on Instagram

Transistor.fm on Twitter

Thanks to our monthly supporters

Pascal from sharpen.page

Rewardful.com

Greg Park

Mitchell Davis from RecruitKit.com.au

Marcel Fahle, wearebold.af

Bill Condo (@mavrck)

Ward from MemberSpace.com

Evandro Sasse

Austin Loveless

Michael Sitver

Colin Gray

Dave Giunta



️ Podcast hosting is provided by Transistor.fm.
Learn how to start your own podcast!
Support this podcast on Patreon