How should we price our SaaS?

We're hoping to launch Transistor officially in July 2018.


And that means we need to figure out a pricing strategy. What
types of tiers and plans should we offer?


SaaS pricing examples:


Hootsuite

WPEngine

Sumo

StatusPage



Patrick Campbell, from Price Intelligently, says there are three
aspects of a pricing strategy:
Positioning: who are the right customers for
your product? How will you target and attract
them?Packaging: what features are included in each
tier? What value does each type of customer want from your
product?Pricing: putting a price on your tiers
that reflects the value your customer receives.

Where did we get stuck? Jon and I started by looking at who had
signed up for early access to Transistor:



Hobbyists – podcasting for fun, two people
talking, no advertising.


Prosumers – side-project podcasting, may have
a bit of income, want to go pro.


Solopreneurs – solo founders building smaller
tech products. 


Small tech teams – teams of 3-10 people
building larger software products.


Bigger brands / enterprise companies.



This list brought up a question: how do we
define our target customer? Is "podcast hosting and analytics for
professionals" too broad?


Here's our homework for this week: we're going to let this
simmer, we're going to talk to smart people about pricing, and
we're going to come back to this next week.


Question of the week:


Tweet to @jon and @mijustin and let us know: how should we price
our SaaS?


Show notes


Jason Fried - Ass pricing

Patrick Campbell - Price Intelligently 

Jason Cohen - WPengine tiered pricing

Transistor.fm

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Transistor.fm on Twitter

Jon Buda is back on Twitter: @jonbuda

Justin Jackson on Twitter here: @mijustin



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