SaaS pricing advice from Rob Walling and Patrick Campbell

Jon and Justin are probably 1-2 months away from the launch of
Transistor.fm. That means we need to figure out pricing.
“In your early stage two things are essential: your customer
focus, and your value metric. If you can nail these two things
(even if you get everything else wrong) you’re typically fine." –
Patrick Campbell


We've both worked in SaaS before, but we're trying to not pretend
we know everything. We want to do this right, so we reached out
to two experts this week: Patrick Campbell (from Price
Intelligently) and Rob Walling (from Drip).
"I can only think of a couple ways to charge more than your
competitors. First, have features that no one else has (that people
are willing to pay for). Or, you can position yourself differently
by saying: 'we are the podcast host for businesses.' Or, you can do
high-touch sales. The sales process allows you to charge more." –
Rob Walling

Show notes


Full interview with Patrick Campbell on Product People

Price intelligently

Patrick Campbell, founder of Price Intelligently

Rob Walling, founder of Drip

Transistor.fm

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Transistor.fm on Twitter

Jon Buda is back on Twitter: @jonbuda

Justin Jackson on Twitter here: @mijustin

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