Meet me in Chicago

How to build anticipation for your product launch


Have a mailing list! Email them consistently during
development.

The week of launch you should send the following emails:

Pre-launch announcement: "We're launching in a week!"

Day before announcement: "The launch is tomorrow. Here's
how much it will cost."

Launch day email: "We're launched! Sign up here"

Day after email: "You've still got time to sign up."

Launch discount is ending email: "This is your last
chance to register"



Use services like Product Hunt, Product Hunt Ship, BetaList,
to build anticipation.

On Twitter, FB, LinkedIn, Instagram: constantly send out
product updates.

Building anticipation before you launch is
the most underrated tool you have for your product launch.

Show notes


Spots.fm - “what if advertising on podcasts was as easy as
advertising on Facebook?”

Taylor Otwell, creator of Laravel

See you at Laracon!

Video: Buddy Guy'Meet Me in Chicago' at the Hollywood Bowl
8-21-13.

Product Hunt Ship

BetaList

Adam Wathan at MicroConf talk

The Best Pizza in Chicago

Chicago vs New York Hot Dogs

Anthony Bourdain on Chicago

We’re going to XOXO 2018!

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