What's a good conversion rate for a web app?

SaaS conversation rate cheatsheet:


Credit card upfront:


Visitor to trial: 0.75% - 1%

Trial to paid: 40% - 60%



No credit card upfront:


Visitor to trial: 5%+

Trial to paid: 8% - 20%



Transistor's conversion rates since launch:



Total traffic since launch: 40,162 unique
pageviews, 11,614 visitors


Total new trials since launch: 32 (out of 49
active trials total)


Conversion %(visitor to trial): 0.3% (should
be 0.75% - 1%)


Conversion %(trial to paid): 8.9% - 16.7%
(should be 40% - 60%)

July was 17.9%

June was 29.6%

May was 48.7%





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Show notes:


Baremetrics

Chartmogul

ProfitWell

Stripe Billing - “go to Stripe, and then billing menu”

Marco's tweet - donation support for podcasts in Overcast

Please review us in iTunes – it helps other folks find the
show!

Thanks to our monthly supporters

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Rewardful.com

Greg Park

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Austin Loveless

Michael Sitver

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Dave Giunta



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