Interesting ways you can use a podcast

Why do you want to start a podcast?


Grow your business: 

Get more clients – Nate TechNest Real Estate

Brand / PR – Drift Seeking Wisdom



Grow your audience: Matt and Alex with Supercomputer

Get ad sponsorships: you'll need a really big audience
for this (30,000+ downloads per episode)

Patreon: you'll need a fairly large audience (Taylor
Jackson has 160,000 YouTube subscribers)

Sell your own products / services: in addition to ads,
Adam Wathan promotes his course on his podcast



Connect with your audience: Taylor Jackson Photography

Increase social proof.

Identify yourself as an expert.



Contribute to a community, or industry, or culture: Ashley
Baxter’s Bootstrapping Digest

Put your POV out in the world: Rework, Good News Podcast



Ideas on how you can use your podcast to reach your
goals:


Private feed just for your team / employees

Q&A: get users, customers, audience to leave you a
voicemail. Answer 1 question per week.

Interview your customers: interview 1 customer per week. Ask
them about their business, how they’re using your product.

Expert tips: if you’re a professional (lawyer, accountant,
coach), give your listeners an actionable piece of advice every
week. Give them one thing to improve every week.

Read your blog posts: already writing a blog post ever week?
Just read it “audible” style for your audience.

Recycle your best talks / videos.

Conferences: give attendees a private feed of all the talks!

Share your journey.



Show notes:


The 8 types of podcast formats

Leave us a question at transistor.fm/voicemail. We will
answer those next week during American Thanksgiving show.

Create a podcast for your employees



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