How to find the right customers for your software business

In this episode, we talk about the different types of customers
for a SaaS:



B to C: selling to consumers. Here, we'd think
of products and services like Verizon, iPhone apps, etc...


B to Prosumer: selling to prosumers. Prosumers
are power users; serious hobbyists. Sometimes, they earn a bit
of money from their hobby. Examples: a photographer who shoots
a few weddings a year, a painter who sells a few paintings on
the side, or a podcaster who has a few supporters on Patreon.


B to Aspirational: selling to aspirational
business owners. Rob Walling uses Pat Flynn's "Smart Passive
Income" audience as an example. Sometimes called
"wantrepreneurs," these are folks who are willing to invest
money in their business startup. 


B to very small business: selling to
solopreneurs, or teams of 2-3.


B to small business: this is selling to
regular small businesses. Loosely defined as teams of 10-100.


B to enterprise: depending on the industry,
"enterprise" might mean any company with more than 250 people.
However, "large enterprise" is probably 5,000+.



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Show notes:


Startups for the Rest of Us: 421

Jason Cohen interview on Product People: 98

Transistor's revenue numbers are public

Mike Vardy's podcast

Taylor Jackson's photography podcast

Jason Resnick's podcast

Matt's Bet on the Web show for Ionic

Cards Against Humanity's podcast

Drift's podcast

ProfitWell's podcast

Podcast2019.com



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