Our predictions for 2019

Jon Buda and Justin Jackson make predictions for the tech
industry, the podcasting space, and the startup ecosystem.


Predictions for 2019


There will be a global economic downturn. Companies will be
looking for more affordable marketing spend. Brands that don't
have a strong relationship with their audience will lose.

This could be increase the number of companies who invest
in podcasting. Audio is still a "good deal" compared to other
communication channels.

Related: will we see the big “5” (Squarespace, etc)
advertising less?



2019 will be the year of non-gaming livestreaming. More
programmers, business people, podcasters will be livestreaming.
Plus: more audio-livestreaming.

Related: Podcasting without editing will become more popular.
No intro music. Just recorded live with an outline, and published
immediately.

Podcasting will grow to 800,000 shows. (Currently ~619,000 in
Apple Podcasts)

In 2018 Spotify went from 10-25% marketshare of the podcast
player market. I think it will grow again to 35%. (Justin admits
he was wrong about this tweet).

Continued focus on "mindful technology." Very possible that
iPhone will have a "dumb phone" mode: only texting, phone calls,
and GPS. All other apps will disappear from your homescreen when
enabled. 

Smart speakers will not have a big effect on
podcast consumption. I think they will become more popular, but I
don’t see people using them to listen to podcasts. (These folks
think it will be big, I disagree. Currently 1% of
listenership) 

Apple is going to make a big media move to challenge Netflix
and Amazon Prime Video. It will finally break iTunes apart on
desktop. Maybe we'll see a standalone desktop Apple Podcasts app?

More branded podcasts and production companies. (example)

Dynamic content (outside of advertising) will be bigger.

More traditional media brands will buy podcast related IP.
Podcasts turning into TV shows. For example: Homecoming on
Amazon Video.



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Want to podcast in 2019? Transistor is cooking
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Show notes:


CleanIn2019.com

Atomic Habits - Identity

Ben Orenstein interview on Product People

Fast Company: Dumb phone

SSL for all Transistor users!

We used Caddy Server for our SSL implementation



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