Change is in the air

Hear what's new from Jon and Justin on their bootstrapping
journey:


Nothing like throwing yourself down a mountain when you're
tired

We're seeing a big increase in support tickets here at the
end of August

Justin has a theory: more support tickets is leading
indicator for an increase in revenue

"When people have 'summer brain' they don't want to think
about work."

Jon's learned some things about how enterprise sales really
work

Listener Sarah McMullin gave us some great advice on
enterprise sales as well

Jon tells us about doing the Ironman in Traverse City and how
much time he spent in the penalty box

How does Slack and Tuple do enterprise billing?

We're going to try to use the "Shape Up" philosophy for
making business decisions too.

Justin's thinking about how Transistor can clarify its
positioning: “Who is this for?” “What challenge are they facing?”
“How does your product help overcome the challenge?”

April Dunford on positioning: the market categories we choose
make it easier to market the product. "People make decisions
based on what they already know."

Dark mode player coming soon!

"Unix came about because Bell Labs hired smart people and
gave them the freedom to amuse themselves, trusting that their
projects would be useful more often than not." – Unix at 50



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Show notes:


Traverse City Ironman

Thanks to Sarah McMullin for her enterprise sales advice

Capiche – transparency in enterprise sales

Shape Up (Basecamp)

How to build your storybrand (book by Donald Miller)

Badass! (book by Kathy Sierra)

April Dunford on positioning (Live in the Feast podcast)

Unix at 50 (Ars Technica)



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