Limitless growth!

This is a heavy one! Let us know at @buildyoursaas if you listen
to the whole thing.


On a micro-scale many folks believe "how much MRR is enough?"
is a silly question, because, in our current global economic
model, your business has to keep growing (or it will eventually
die). (CHURN will kill you)

But on a macro-scale, our economic system relies on
perpetually increasing:

resource extraction

population growth

energy usage

(Not sustainable)



As founders, it's hard enough to wrestle with the "normal"
issues, much less wrestle with existential questions. But this is
the kind of stuff that keeps me up at night...

"To succeed is to destroy ourselves. To fail is to destroy
ourselves. That is the bind we have created." – George Monbiot
(Guardian article)

A remember Paul Hawken having a brighter take when I read
"The Ecology of Commerce" years ago while I was taking my
undergrad. I should read it again.

“Social theorists often take just one of these moments and
view it as the “silver bullet” that causes all change. We have
technological determinists (Tom Friedman), environmental
determinists (Jared Diamond), daily life determinists (Paul
Hawken), labor process determinists (the autonomistas), class
struggle determinists (most Marxist political parties),
institutionalists, and so on and so forth.”

Budgeting over time:

Early: we spent as little as we could

When we went full-time (April and July): still be lean,
but investing in more tools

Now: realizing (maybe) its better for us to invest in
tools, infrastructure, equipment? Also: better to pay
ourselves more?



Profit first:

We started with: 50% salaries, 15% saved for taxes, 5%
profit, the rest expenses

Maybe we need to move to: 60% - 70% salaries?





Thanks to our sponsors:



ActiveCampaign. Get the
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platform. Use the code activecampaign.com/buildyoursaas and get
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Honeybadger. A web
developer's secret weapon! Modern error management that gives
you more than an email and a backtrace. They also have an
amazing podcast: FounderQuest.



Show notes:


Tweet thread

Guardian article

Why is economic growth important?

Interview with Patagonia’s founder

Rich Roll interview with Pat Brown

Paul Hawken's book: the Ecology of Commerce



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