Why should we care about our customers' feelings?

This week Justin chats with Michele Hansen, founder of Geocodio.
I got fired up about interviewing customers! 


Get Michele's new book! Deploy Empathy

Listen to Michele's podcast: Software Social

"Empathy is a skill you can learn."

Get Michele's newsletter

"There's so much shame in the tech community."

What are the boundaries for deploying empathy? When, and how,
do we deliver critiques?

Podcast: a respectful interview with a flat-earther 

"This book isn't just about deploying empathy to customers,
it's also about learning to be more empathetic to your family,
friends, coworkers."

31:30 – we start discussing customer interviews

"It was easier for me to learn how to have empathy for
customers than it was to have empathy for myself."

42:27 – "how does empathy help businesses attract new
customers, build better products?"

46:53 - "Why don't you bring Jon in on those interviews?"



What should we talk about next?


Twitter: @buildyoursaas, @mijustin, @mjwhansen

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