Patrick Campbell: why ProfitWell sold to Paddle for $200M

Patrick Campbell just sold his startup, ProfitWell, to Paddle for
$200 million.


Highlights (go straight to for the best stuff):


0:00 – "My problem is I'm always curious if other people are
living a better dream than me."

1:30 – The major downside to bootstrapping is the lack of
network

2:20 – Selling ProfitWell to Paddle, and integrating the two
teams.

4:15 – How ProfitWell got started (2012)

6:00 – Initially three co-founders (Crunchbase)

7:20 – Patrick's background (what he did before ProfitWell)

10:10 – What did bootstrapping ProfitWell look like? (How
much did each founder invest?)

14:15 – Do you want to be a lifestyle company or a "big ass
company?"

15:55 – What salary did Patrick pay himself? (Tweet)

18:25 – Differences between Patrick (ProfitWell) and Josh
Pigford (Baremetrics)

21:45 – Should bootstrapped companies go freemium and try to
"win the market?"

26:40 – The characteristics of your market determine most of
your outcomes

29:24 – "Don't underestimate the velocity and size of your
market."

34:35 – What doe the average SaaS company spend on sales and
marketing?

37:39 – Pricing your SaaS discussion

42:45 – Why competitors entering a new market can be better
for your company.

47:10 – Should bootstrapped companies try to "own the
market?"

52:10 – "We're in the second phase of SaaS: here's what's
coming next."

61:53 – Did ProfitWell employees have equity?



What should we talk about next?


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