1.6 Taming the Wild West of Audio Content with Roger Gehrmann of Pandora

Pandora’s Executive Creative Director, Roger Gehrmann, joins us
to discuss the challenges and opportunities of what he describes
as the “Audio Renaissance” that we are living in. How do brands
that want to be seen as innovators join the conversation and
advertise in new areas without risking brand safety? We also
discuss what makes audio such an intimate medium, the differences
between brand safety and brand suitability, why it’s hard to
ensure brand suitability within podcast advertising, and so much
more.