3.2 What Games Can Teach Us About Brand & User Safety in the Metaverse, with Jonathan Stringfield of Activision Blizzard

With the arrival of Web3 and the metaverse, gameplay mechanics and
community management will inform the broader landscape of what
future immersive worlds might look like. And with the rising
popularity of AR and VR games, a key question for marketers is how
they should understand the relationship between trust and safety
for players, and brand safety for their campaigns and
reputation.Jonathan Stringfield, VP of Global Business Research and
Marketing at Activision Blizzard Media, holds a Ph.D. from the
University of Illinois where he focused on social networks, and has
worked at several large platforms helping to shape sustainable
digital advertising business models. He recently wrote a book about
the dynamics within the in-game advertisement industry titled Get
In The Game: How To Level Up Your Business with Gaming, eSports,
and Emerging Technologies. Listen as Jonathan explains how any
business looking to integrate advertising and marketing as part of
a sustainable digital business can develop immersive media
opportunities that are valuable for both brands and players. ️ Join
the conversation about the future of user and brand safety by
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this episode’s show notes at
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