1.8 Building a Business Case for Sustainable Media with Angela Johnson and Kris Doerfler of dentsu

Join special guests Angela Johnson and Kris Doerfler of dentsu as
we build a business case for sustainable media
and marketing. As an agency that works with many of the world’s
largest advertisers, Angela and Kris provide valuable insight
into challenges that top spending clients face in 2021 with a
particular view to brand safety. They discuss the definition of
sustainable media, the opportunities presented by a public that
is more educated in the advertising process, the business
benefits of doing the right thing, and much more.