1.9 The Unintended Dangers of Keyword Blocklists, with Sheryl Goldstein of IAB

Please help us welcome Sheryl Goldstein, EVP Member Engagement
and Development at the Interactive Advertising Bureau (IAB), to
this episode of Brand Safety Exchange! Sheryl shares her unique
perspective on the current state of brand safety and industry
trends, how brands are managing the influx of online toxicity and
misinformation, and IAB’s 2020 campaign “News Saves Lives,” a
global effort to support domestic news publishers by ensuring
that advertising-based funding of news media continues
uninterrupted.